Vinyl record? Dinner plate? Tire? Not sure where the designer was trying to take this logo, but clearly not to the same place I enjoyed a huge, delicious Gyro and an amazing cup of Red Lentil Soup. The Pita House in Medford Long Island is not a place you can find on your own, you’ll need a little help from a local (in this case, my Mom). Last weekend I visited it again, for the second time, and it was just as I remembered it.

But this logo just doesn’t work for me. So after finishing my entire plate, I drew a few sketches of pitas in all the different forms I can think of. Now pitas, like most food, is a hard thing to get across in a logo or icon. Most people would agree food just doesn’t look as good drawn as it does photographed or in real life, which I prefer. So, perhaps visually depicting the food is the wrong route for the Pita House.

Instead a drew an empty cup of soup (an empty plate is always a clear sign good food) with a basic lock-up of ‘Pita House’. I thought the typeface they chose was at least in the right direction, so I just simplified it a bit. But ultimately the characters should have a bit more distinction.